Customer Centric Selling, Podcast with Marcus Cauchi

What do you call a roundtable made up of Bob Moesta. Jill Robbins and Tom Williams?


In this roundtable we discuss customer centred selling, collaboration with partners, compensation schemes that drive discretionary effort. We argue about the bests ways to deliver alignment between marketing, sales, customer success, operations, professional services. We explore culture, leadership and management’s role in building a buyer-centered operation. We delve into the importance of delighting customers and the unintended consequences of achieving delight.

Packed to the gunwales with practical insights, challenging questions and fantastic ideas.

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