If You’re Buyer Centric In Your Selling, You Sell More, More Often

My guests on this roundtable are Tom Williams and Jill Robbins. We explore how modern sellers need to stop selling selfishly and in isolation. We explore why you need to partner with your clients, customers and prospects if you want to stand apart from your competition.

We explore the need to approach market and account research, how to prospect, the importance of engaging across the business, developing a quorum of influencers. We explain the imperative of understanding the risks each individual is facing. Failure to partner with procurement and channel partners can leave you chasing your tail or having to settle for crumbs.